I’ve gotten some feedback about the podcast that I would like to address here. I always have to say that when every side complains, I have to be doing something right, because you can’t please everyone, but you certainly can annoy everyone.
First, let me tell you a little about it. I guess it hasn’t really been properly introduced here. It’s at https://podcast.drfilm.net
For those of you who may not have been following this long-term, I started this as a TV pilot years ago (2008-2010). I utterly failed to get anyone to take the pilot seriously, although I sure tried. The intent was to share rare films from my collection and do it in a humorous way as kind of a tribute to the 1950s movie hosts. The one thing that succeeded was the PR that I put out on Facebook.
But no one ever read the web page, and they thought that I personally was trying to promote myself as Dr. Film. Dr. Film was always supposed to be a character, not Eric, and that made it a little strange. My genius marketing skills at work.
And then I started the blog, in hopes to reawaken interest in the pilot, which failed as well. Ultimately, the blog became a forum to discuss film issues that I thought were important, and it veered away from the concept of Dr. Film.
Oddly, the blog got a little play, and so I wanted to keep it going, and the Facebook page is a great forum for discussing issues that not many other people discuss. We discuss lost films, restoration issues, and copyright stuff, things that aren’t often fodder for other places. And that’s cool.
I thought seriously of shutting down the Dr. Film web page and just moving it over to other sites, since the pilot was a non-starter (I still like the pilot, but that’s apparently just me.)
But several people told me I was crazy. They said, “You have a trademark that people know NOW, and you’re wanting to throw that away? Why would anyone do that?” Of course, it’s a crazy way to have acquired a trademark, but hey, what are ya gonna do?
And then people told me that I needed to have a podcast. “No one reads blogs anymore, dude,” they said. “You need to get with the program and do a podcast.” And I went out and listened to podcast after podcast and I thought to myself, “I can’t really add anything to what’s out there. I have nothing to distinguish the podcast.”
I thought back to the origins of the Dr. Film character. I know that my voice and “manner” tend to sound pompous and condescending, particularly when I’m “acting,” so I designed Dr. Film as a pompous character, knowing that I could play that! I decided to go back to the character’s roots and play from there.
I added some back story and made Dr. Film a film superhero, with his alter ego being me. So there’s a difference between Eric and Dr. Film (finally.) And Dr. Film stands for real film history, quality presentations, and non-stupid stuff.
And I brought back Anamorphia, who keeps Dr. Film stable and cuts him down to size.
I probably can’t do a Dr. Film show TV show anymore (I have too many restoration gigs now, and I’d have to finish those before I could even think of shooting anything), but I can do an occasional podcast.
So if you’re a fan of the blog, with serious issues discussed, then stay here, and you’ll continue to see them. I’m going to make an effort to do more of them, but I’m working behind the scenes on a lot of stuff that I can’t really tell you about. Not yet at least.
I realize that there are a lot of you who are disappointed at the silly tone of the podcasts, and they are actually a good deal sillier than the Dr. Film show. I’ve gotten several complaints that the Dr. Film character is negative. Well, he’s not supposed to be a character you like. He’s intended to be obnoxious.
I’m hoping to make a show that appeals to a different audience and one that uses newer technology than what the blog relies on. It’s still tackling serious issues, but in a light-hearted way, and, oddly, we’re doing it in a 1940s radio sort of approach.
The shows we do that are the weirdest and most “out there” seem to be attracting the most listeners, and the straight interviews, which I will continue to do, seem to be more like medicine that people need to get through to the weirder and funny stuff.
This is partly why I’ve resolutely refused to put the blogs on the same page as the podcasts. They’re not the same thing. I know that some people are telling me that they don’t listen to podcasts and would rather have CDs, and others tell me that they only stream and don’t want blogs. It seems like two different markets to me.
So if you’re interested in what we’re doing in a purposely bizarre podcast, please listen in. If it bugs you, if it seems too frivolous and not serious enough, then it’s not for you and stay here on the blog.
Is this marketing genius, or marketing foolishness?
I have no idea. I make this up as I go along. If you want a marketing genius, call Seth Godin.